Presence that compounds.

We draft the calendar for the coming month against the objective set at the start of the engagement — enquiries, applications, attendance, recruitment, whatever the actual goal is. Each planned item carries the objective it serves, so nothing is on the calendar simply to fill a slot.

For institutional clients the plan is checked against the communications calendar that already exists: announcements, statutory dates, events, and anything under embargo.

You see every concept before production begins — copy, direction and reference, not a finished asset. Changing a concept costs a conversation; changing a finished film costs a week. One round of changes is included at this stage.

Where sign-off involves more than one person, we agree who holds final approval before the first month starts. Unclear approval chains are the most common cause of a missed publishing date.

Shooting, editing, copy and design, produced in-house by the people who do that craft. The month is finished before it begins, which is what keeps quality steady when something urgent arrives mid-month.

Assets are delivered to you as well as scheduled — you hold the source files, not only the published post.

Scheduled posting plus active community management inside agreed hours. Comments and messages are answered, not collected. Anything needing a real answer — a complaint, a factual question, a press enquiry — is escalated to you under rules written before the engagement starts.

Accounts stay in your name. We work through delegated access and hand it back on request, at any time, without a conversation about it.

One page of numbers against the objective, and one page of judgement: what underperformed, what we think caused it, and what changes next month. Reach and engagement are reported, but they are not the objective unless you said they were.

Where paid budget was spent it is reported as cost per outcome — per enquiry, per application, per registration — against the figure agreed before we spent anything.